Our story


Our goal for Atelier Jalaper is not only to come up with something new and unique. We wanted to unite the skills, knowledge and passion, involved in the watchmaking and automotive industry, and combine these forces to launch a groundbreaking concept. All while building an engaging community around us and the values of the brand Atelier Jalaper.

A legend on your wrist

Watchmaking and cars have for a very long time nurtured steadfast links, these two worlds share identical psychological origins, those that stir and give pleasure to an audience that appreciates beautiful mechanisms. Atelier Jalaper falls within this tradition, associating these two worlds in a totally novel and original fashion. Technical prowess incorporated into a design perfected after two years of intensive work. By marrying the materials that shape these two worlds, an Atelier Jalaper watch is intended as the embodiment of a union, that of power, elegance, precision, legend and Time.

Starting with the AM DB5

When conceptualizing this newfound project, it became clear from the start that only a true icon could lie at the foundation of these first series. The choice fell upon the timeless and iconic Aston Martin DB5. This model of the British make, of which only 1021 examples were produced from 1963 to 1965, was elevated to the rank of a legend, thanks in particular to a certain James Bond.

Appeal for funds

In 2019 we presented Atelier Jalaper on Kickstarter. Our successful campaign enabled us to collect the necessary funds to launch the brand, test our idea and ensure that our watches honored the legendary Aston Martin DB5, with all the required rigour and commitment to excellence as expected by our passionate community. As of 2020, the Atelier Jalaper engine is running at full speed and providing our customers with the choice out of 4 models in our first series! This would not have been possible without the support and help of the people who were with us since the launch of our Kickstarter campaign. We would like to express our sincere gratitude to all of them.

A belgian and swiss collaboration

Our watches are the result of the joined forces of a Franco-Belgian entrepreneurial tandem, a French designer and Swiss manufacturers. The ambition of offering a unique timepiece convinced Stephan Muller and Ivo Cramez, based in la Chaux-de-fonds, to take part in the development process. This process proved the need to overcome unprecedented challenges. Indeed, the Swiss craftsmen had to flatten the bonnet without compromising the original colour, cut out 600 dials with the utmost precision in spite of the malleability of the aluminium, and obtain a result that could withstand the test of time.

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Discover AJ001-S

Discover AJ001-B

Discover AJ002-S

Discover AJ002-B