Atelier Jalaper is finally able to unveil their full project including the AJ001 and AJ002 models. Both watches have dials directly made out of an Aston Martin DB5 bonnet. Before being able to reveal the whole project Louis Jalaber and Simon Szleper, the founders of Atelier Jalaper, worked hard for about two years and this is their story:
As you may know, Atelier Jalaper’s dial for their first series of watches is made directly out of an Aston Martin DB5 bonnet. What is so special with that bonnet is that we did not want it to be a new piece using the same techniques and materials as many pieces which are used for car restorations. We wanted a piece from the initial production era – 1963 to 1965 –, we wanted a piece that had a story, that had lived. This was a challenge as Aston Martin DB5’s original pieces are not the most common object you can find. When found this requires authentication so that we and you can be sure of the origins of the piece.
Louis Jalaber was born and raised in Paris. After getting his High School Diploma, specialized in Sciences, he then successfully studied at the Paris School of Business where he started a five-year degree. During his third year, Louis studied at the FachhocheSchule Kufstein in Austria where he specialised in Business and Administration, focusing mainly on developing his understanding of other cultures.
Launching a watch brand is a long, precise and challenging adventure. Starting from the idea, and going through the marketing positioning, the design, finding the right partners, the production of the first prototypes and developing coherent communication. This a standard path for every creation of watch brand. But we took the challenge to move boundaries. Indeed, we wanted to implement a piece of a car body part from the ’60s into a 40,5mm watch dial.
The Aston Martin DB5 is indisputably one of the most iconic cars to ever be created. This british jewel of engineering and mechanical craftsmanship produced between 1963 and 1965 is a symbol of class and whose fame comes in majority from its apparition in the James Bond movie, Goldfinger, which quickly rose it as the spy’s most recognizable car ever, with its gadgets and unique look.